Facebooking for Office: How Social Media Inspires Voters

Traditionally, student-aged voters (those between the ages of 18 and 24) aren’t great at remembering to vote. In fact, in the 2008 presidential election, less than 50% of the 18-to-24 age group actually voted. However, most 18- to 24-year-olds are good at staying plugged into social media, and as of 2012, 98% of them have some sort of social media account with which they share content and connect to people. As social media changes and spreads, elections are clearly becoming a different game.

For one thing, politicians are making themselves present on the web, from Facebook to Twitter and more. Additionally, recent studies have begun to show that when it comes time to vote, the influence of social media can inspire younger voters to get their votes out. Those who see via social media that their peers have voted become more likely to take the next step and vote themselves. The following infographic takes a look at how social media has become crucial to mobilizing the youngest generation of voters.

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Facebooking for Office Infographic

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